Lucidica LTD. Website

Lucidica is an IT company helping UK small and medium-sized businesses with technical challenges, innovations, and data protection. We redesigned their website to improve online presence, clarify services, and ensure a modern look.

Challenges

The previous website no longer met modern standards in terms of aesthetics and usability. We completely reimagined the layout and visual language to deliver a clean, intuitive, and engaging user experience.

The site didn’t reflect Lucidica’s evolving brand, which made it harder to connect with the target audience and build trust. We developed a design system aligned with the company’s updated values and tone, ensuring consistency across all digital touchpoints.

Managing and updating content was inefficient, and the site lacked integration with internal tools. We implemented a flexible CMS with multilingual support and integrated CRM systems, contact forms, and other essential services to streamline operations.

The previous website suffered from slow loading times and lacked proper optimization for search engines. Our goal was to improve site speed, implement clean code practices, and ensure technical SEO readiness to enhance visibility and user retention.

Design Process

Wireframes & Prototyping

Before moving to the final design, we created wireframes to structure the layout and define key user flows. This step ensured an intuitive and efficient user experience by focusing on functionality before aesthetics: Low-Fidelity Wireframes – early sketches to map out the structure and user interactions. High-Fidelity Wireframes – detailed layouts incorporating key UI elements. Interactive Prototypes – clickable mockups to test usability and gather feedback before development. By refining the design through wireframing and prototyping, we minimized revisions and ensured a seamless transition from concept to a fully functional product.

UI KIT Design

To ensure consistency and scalability, I developed a comprehensive UI Kit that serves as the foundation for the entire design system. It includes essential components, typography, colors, buttons, icons, and form elements, ensuring a cohesive visual language across all pages: Typography & Color Palette – defines the brand’s tone and accessibility. Buttons & Forms – designed for usability and responsiveness. Icons & Components – ensuring clarity and consistency. Spacing & Grid System – optimized for a seamless user experience. The UI Kit streamlines the design process, improves collaboration, and maintains a unified aesthetic throughout the project.

Project overview

Main page

The homepage immediately communicates the company’s expertise, showcasing Lucidica's strong technical knowledge and commitment to innovation. We utilized bold visuals and modern design elements to reflect their innovative approach. The layout is user-friendly, making it easy for visitors to navigate and understand the services offered.

Additionally, we focused on a clean and professional aesthetic that aligns with the company's identity, ensuring a seamless experience for users across all devices.

Services page

The Services page is designed to clearly showcase the range of services offered by the company. It highlights the company's expertise in each service category, ensuring that visitors can easily understand what is available. Bold typography and concise descriptions are used to guide the user through the offerings, with each service section accompanied by intuitive icons and visuals to enhance understanding. The layout is organized to allow quick access to key information, and the design is responsive, ensuring a smooth browsing experience on any device. The page maintains a professional yet approachable aesthetic, reinforcing the company's credibility while making it easy for users to explore and find solutions tailored to their needs.

About page

The About Us page is designed to provide visitors with a clear understanding of the company’s values, mission, and history. We aimed to create a connection by highlighting the team’s expertise and commitment to delivering innovative solutions. The design incorporates engaging visuals, including team photos and key milestones, to humanize the brand and convey the company’s story. The layout is structured to lead users through the company’s journey, from its founding to its present-day achievements. With a focus on transparency and trust, the page creates a warm and professional atmosphere that encourages visitors to learn more about the company’s culture and vision, while ensuring a seamless experience across all devices.

Contact page

The Contact page is designed to make it as easy as possible for visitors to reach out. A clean, straightforward layout ensures that the key contact information, such as phone numbers, email addresses, and office locations, is prominently displayed. We’ve included an easy-to-use contact form with clear instructions for submitting inquiries, along with interactive elements like maps for office locations. Bold call-to-action buttons guide users to take the next step, whether it's making an inquiry or following up on a service. The page is responsive, ensuring that users can easily get in touch from any device, and the overall aesthetic maintains a professional yet approachable tone, reflecting the company’s commitment to customer engagement.

Conclusion

The redesign delivered measurable results, demonstrating its significant value for the client:

Increased Website Traffic: 40% increase in traffic, driven by improved user experience and SEO, led to longer visits and deeper engagement across the site.

Higher Conversion Rates: 25% boost in conversions, with visitors more easily navigating the site and engaging with services, resulting in more inquiries.

Enhanced User Engagement: user-friendly features and a visually appealing design led to better engagement, with positive feedback on ease of use and overall experience.

Stronger Brand Identity: the new design reinforced the client’s innovative, professional image, boosting brand recognition and positioning them as an industry leader.

Improved Mobile Experience: mobile traffic increased by 30%, thanks to a responsive design that ensures a smooth experience on all devices.

In conclusion, the redesign enhanced the client's digital presence, with significant improvements in traffic, engagement, conversions, and brand identity, paving the way for continued success.