PCA Winner Website

Ben Martindale is a professional cricketer and performance coach based in the UK. He plays for Nottinghamshire County Cricket Club and offers tailored coaching for young athletes, blending technical skill development with mental resilience and strategic awareness.

Challenges

There was no logo, color palette, or visual direction to build upon. We developed a complete brand identity from the ground up — including logo design, typography, and a color system that reflects Ben’s energy, professionalism, and approachability.

Ben didn’t have a personal website or platform to showcase his work, coaching philosophy, or achievements. We created a structured, content-driven website that introduces Ben, highlights his services, and builds trust with potential clients.

The challenge was to present multiple aspects of Ben’s career — athlete, coach, mentor — in a clear and cohesive way. We designed a user-friendly layout with focused messaging and intuitive navigation to guide visitors through his story and offerings.

The site needed to be flexible enough to grow with Ben’s career — adding new services, media, or booking features. We built a scalable structure with modular components and CMS integration, allowing easy updates and future expansion.

Design Process

Wireframes & Prototyping

Before diving into the final design, we developed wireframes to define the site’s structure and user flows. This step was crucial in shaping a clear and purposeful experience. Low-Fidelity Wireframes – initial sketches to outline key sections and navigation paths. High-Fidelity Wireframes – detailed layouts incorporating visual hierarchy and UI components. Interactive Prototypes – clickable mockups used to test usability and gather feedback before development. This process helped us validate ideas early, reduce revisions, and ensure a smooth transition from concept to launch.

UI KIT Design

To establish a strong and consistent visual identity, we created a complete UI Kit from scratch, tailored to Ben Martindale’s personality and professional focus. Since there was no existing brand, this kit became the foundation for the entire design system. Typography & Color Palette – crafted to reflect Ben’s energy, clarity, and approachability, while ensuring accessibility across devices. Buttons & Forms – designed for intuitive interaction and responsiveness, supporting both desktop and mobile use. Icons & Components – custom elements that maintain clarity and consistency throughout the site. Spacing & Grid System – built to support a clean layout and seamless user experience. The UI Kit not only unified the design but also ensured scalability for future updates and streamlined collaboration between design and development.

Project overview

Main page

The main page was designed to introduce Ben Martindale as both a professional athlete and performance coach. It serves as a dynamic landing space that immediately communicates his values, services, and personality.

Hero Section – a bold visual introduction with a clear value proposition.
About Ben – a concise overview of his journey and coaching philosophy.
Services Preview – highlights key offerings with direct links to learn more.
Testimonials & Highlights – builds trust through real feedback and achievements.

The layout balances storytelling with usability, guiding visitors toward meaningful engagement.

Blog page

The blog page provides a space for Ben to share insights, training tips, personal reflections, and updates from his career. It’s designed to be informative, motivational, and easy to navigate.

Article Previews – clean cards with titles, summaries, and categories.
Search & Filter – allows users to find content based on interest or topic.
Responsive Layout – optimized for reading on any device.

This section helps build authority and connect with the audience beyond coaching sessions.

Shop page

The shop page showcases Ben’s digital products, training plans, and branded merchandise. It was designed to be simple, secure, and conversion-focused.

Product Cards – clear visuals, descriptions, and pricing.
Cart & Checkout Flow – streamlined for ease of use and trust.
Multi-device Support – ensures smooth shopping on mobile and desktop.

The shop supports Ben’s business growth while offering value to his community.

Contact page

The contact page makes it easy for visitors to reach out for coaching inquiries, collaborations, or general questions. It’s designed to be welcoming and functional.

Contact Form – simple and accessible, with clear fields and validation.
Direct Links – email, social media, and optional booking tools.
Location & Availability Info – helps users understand how and when to connect.

This page encourages meaningful interaction and supports client onboarding.

Conclusion

The launch of Ben Martindale’s new website marked a successful transformation from zero digital presence to a fully branded, functional platform:

Established Online Identity: a complete brand system was created from scratch, giving Ben a professional and recognizable presence online.

Improved User Engagement: clear structure, responsive design, and intuitive navigation led to longer visits and more interaction with content.

Streamlined Communication: the contact page and integrated forms made it easier for potential clients to reach out, resulting in more inquiries.

Scalable Foundation: the site was built with future growth in mind, allowing Ben to expand his offerings and content without technical limitations.

Optimized Performance: fast loading times and SEO-friendly architecture improved visibility and ensured a smooth experience across devices.

In conclusion, the website not only elevated Ben’s personal brand but also laid the groundwork for long-term growth, client engagement, and professional credibility.